First Direct took its first call on 12:01 am on 1 October 1989; more than 1,000 calls were taken within the first twenty four hours. In May 1999, it launched text message (SMS) banking, a service through which the bank alerts customers by SMS if the balance on their current account goes below a certain amount, and, if set, will send weekly mini statements also by SMS. For a list of all the cookies we use and what they do, please read our Find out more and join us today. Speaking on his ITV 'The Martin Lewis Money Show', the finance expert explained how throwing some letters away could be the same as throwing away cash. All Direct Debits are protected by the Direct Debit Guarantee Scheme. [1] It was awarded Most Trusted Financial Provider by Moneywise in 2019, and was ranked top in the February 2020 Competition and Markets Authority bi-annual survey for overall service quality.[2]. [5] In February 2007, First Direct became the first bank in the United Kingdom to introduce a fee for basic financial transactions, fuelling concern for the future of fee free banking in the country for personal customers. Because we want to make sure we're doing a good job, we may monitor or record our calls. Member HSBC Group. As part of a regulatory requirement, an independent survey was conducted to ask approximately 1,000 customers of each of the 19 largest personal current account providers if they would recommend their provider to friends and family. It’s important to know when setting up a Direct Debit that it’s different from a standing order to ensure you’re making the right type of payment. Report your card as lost, stolen or damaged in the App >. Find your nearest HSBC branch Link to HSBc's branch locator tool will open in a new window . A place full of helpful articles and info to see you through the trials and tribulations of financial life and just life, in lockdown and well beyond. Follow HSBC UK on Facebook This link will open in a new window Follow HSBC UK on Twitter This link will open in a new window Follow HSBC UK on YouTube This link will open in a new window. On the Payroll Direct Deposit Authorization Form, you will only need to fill in the last three digits of the transit number after the “10”. You can quickly and easily check balances, move money, set up payees and pay bills with our secure Mobile Banking App and Online Banking. [8], https://www1.firstdirect.com/press-releases/about-first-direct/, "Personal banking service quality – Great Britain", "A short history of British television advertising", "HSBC and first direct break new ground with launch of next generation mobile phone banking through MONILINK", "HSBC Becomes First UK Bank To End 'Free' Banking", "Leeds arena extends naming rights deal with First Direct", "HSBC completes 'ringfencing' of UK high street banking unit", The Hongkong and Shanghai Banking Corporation, Commercial and retail banks in the United Kingdom, https://en.wikipedia.org/w/index.php?title=First_Direct&oldid=1000628288, Articles with unsourced statements from May 2018, Official website different in Wikidata and Wikipedia, Creative Commons Attribution-ShareAlike License, This page was last edited on 15 January 2021, at 23:54. [6], In May 2013, First Direct secured naming rights until 2018 for the new Leeds Arena, to be known as the First Direct Arena. [7], In September 2016, First Direct introduced voice ID technology to verify customers' identities when calling into the bank, the first bank in the United Kingdom to introduce the technology on such a large scale. Note: If you only hold an HSBC Advance Savings Account, your transit number will be 10 850 . It first achieved break even in December 1994. Secondly, there were two different adverts running concurrently on ITV and Channel 4, one offering a negative view showing the aspects of normal banking and the other a positive view of First Direct, with the two crossing over at a key point.[3][4]. Customers and former customers of HSBC, first direct, M&S Bank and John Lewis Finance could be due for a payout. Nearly binned an envelope containing £50 from first Direct is a division of HSBC in 1992. And what they do, please read our Cookie Policy a scam in partnership Monilink... 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